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evaluation of information services and products by Donald Ward King

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Published by Information Resources Press in Washington .
Written in English


  • Information storage and retrieval systems -- Evaluation.

Book details:

Edition Notes

Statement[by] Donald W. King [and] Edward C. Bryant.
ContributionsBryant, Edward C. 1915- joint author.
LC ClassificationsZ699 .K44
The Physical Object
Paginationvii, 306 p.
Number of Pages306
ID Numbers
Open LibraryOL4914804M
ISBN 10087815003X
LC Control Number76141595

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The Guide includes the “Conceptual Framework for Monitoring and Evaluating Health Information Products and Services” (see p. 5), which illustrates how improving the reach and usefulness of information products and services facilitates and increases their use—which in turn enhances public health policy and practice. At university libraries, concerns about quality are even higher, because the users need the information for their educational, research and extension processes. The constant evaluation of the service is indispensable to adapt and update the products and services at the speed demanded by the clients. Evaluation of products and services. All the above mentioned activities of marketing as applied to other industrial sectors are equally applicable in the area of information products and services. Whether it is for profit or non-profit sector, methods remain the same while the policy varies. Objectives and Marketing Goals. structures and processes to continuously and efficiently generate new products are more lik ely to be in tune with their customers’ needs and wants. Direct communication with customers, an essential foundation of new product development, allows firms to learn their needs and tailor products and services to their unique Size: KB.